Afik HanahalHow to sell a property — the complete guide to selling an apartment or house
In short: A successful sale passes six stages: checks (registration, permit, tax), pricing by real deals, preparing the property and materials, targeted marketing and buyer screening, negotiation and memorandum, and the contract with a lawyer through transfer of title. The most common mistake is overpricing — a property that "sits" ends up selling for less.
Stage 1 — checks before listing
- Registration — Tabu extract or rights confirmation; caveats, mortgage (and what its discharge requires).
- Permit — does the actual state match the permit? Unpermitted additions lower the price and complicate the contract.
- Tax — is there a capital gains exemption (single home, under conditions) or a liability? It affects the net and the price you can accept.
- Building committee and payments — debts, planned works, TAMA 38 coming?
Stage 2 — pricing
Price by deals actually closed in the building and neighbourhood (not listing prices), adjusted for condition, floor, orientation, parking and balcony. A "trial" price set too high makes the property sit, and buyers learn to ignore it. How to know what your property is worth.
Stage 3 — preparation
- Small repairs, paint, cleaning, staging — almost always pay off.
- A major renovation before selling — usually does not.
- Professional photos in good light; floor plan; list of advantages.
- Documents ready in advance save weeks.
Stage 4 — marketing and screening
Advertising in the right channels, outreach to a buyer base, and screening: showing the property to relevant, capable buyers, not everyone who calls. Feedback from showings is the most important information about the price.
Stage 5 — negotiation and memorandum
Negotiate price, vacancy date and payment terms. A memorandum of understanding is binding — do not sign without a lawyer. Better to go straight to a sale agreement.
Stage 6 — contract and transfer
Sale agreement with a lawyer, reporting to the Tax Authority, tax confirmations, mortgage discharge if any, and registering the buyer. Support does not end at signing. How we accompany a sale.
Frequently asked questions
How do you market an apartment for sale?
Check registration, permit and tax; price by real deals; prepare the property and photograph it professionally; advertise in the right channels and reach a buyer base; screen and show to relevant buyers; and negotiate to a sale agreement with a lawyer.
What should I check before selling a property?
Tabu extract and notes, permit compliance, capital gains liability or exemption, mortgage and discharge terms, and the building committee's status. These checks prevent surprises in negotiation and contract.
How long does it take to sell an apartment?
A correctly priced property in the Sharon usually sells within weeks to a few months. The biggest influence on time to sell is the initial price.
Do I need a broker to sell an apartment?
Not mandatory, but a professional broker brings data-based pricing, a buyer base, screening, negotiation and contract experience — and usually reaches a better price in less time. Sign a written brokerage agreement.
Related services
Sell your propertySelling an apartment, house or plot in the Sharon: valuation, preparation, targeted marketing, buyer screening, negotiation and support through contract and registration. Free first consultation.Read more →Rent out your propertyMarketing apartments, houses and commercial property for rent in Hod Hasharon, Kfar Saba, Ra'anana and Herzliya: realistic rent, advertising, tenant screening and support to a signed lease.Read more →
Areas
Hod HasharonAfik Hanahal works from Hod Hasharon: brokerage and marketing of land and plots, development and plan promotion, and selling apartments and houses in the city. What characterises the Hod Hasharon market and what matters to owners and buyers.Read more →Kfar SabaMarketing and selling apartments, houses and plots in Kfar Saba, and supporting landowners at the city edges. What characterises the Kfar Saba market, from the veteran neighbourhoods to Green Kfar Saba.Read more →Ra'ananaMarketing and selling apartments, houses and rental property in Ra'anana. What characterises the Ra'anana market — from the villa neighbourhoods to Neve Zemer and Lev HaPark — and what sellers and landlords should know.Read more →HerzliyaMarketing and selling luxury homes, apartments and penthouses in Herzliya and Herzliya Pituach. What characterises the Herzliya market and what sellers and buyers should know.Read more →